3 STEPS TO BUILD A RESPONSIVE MAILING LIST

Email marketing is the most effective way to get new customers, nurture leads, and increase sales. However, not everyone benefits from their mailing list.

You may be struggling to get more subscribers or have a decent number of subscribers but they never read your emails or take the desired steps.

This can make it difficult for you to see ROI from your efforts.

That is why I want to share with you 3 proven steps to building a responsive mailing list so you can start benefitting from it.

1) Create a valuable giveaway

The best way to attract attention and get newsletter sign-ups is to use giveaways. You have to offer prospects something for free in exchange for their email address. This is one simple yet effective method marketers use to grow their mailing lists and boost content engagement.

So, create a lead magnet and use it to get subscribers.

Make sure your giveaway is valuable and relevant to your audience. Pick a product that is related to your paid offer and one that makes it easy for you to promote what you are selling. For example, if you want to sell a 200-page online marketing eBook, your lead magnet can be a 10-page eBook covering the importance of online marketing, tips on creating an effective strategy, and the best platforms to market your business.

The lead magnet must not give detailed information. However, it must be valuable enough to get prospects to buy your product.

Promote your paid product with the free offer. Mention what buyers will get from purchasing your product.

Add an attractive and persuasive CTA to get clicks.

Do market research and make sure your giveaway is something your target audience needs.

Examples of lead magnets that lead to higher conversions are:

• Webinars
• eBooks
• Checklists
• Planners
• Cheat sheets
• Worksheets
• Resource guides
• Articles
• Templates
• Email courses

2) Simplify the sign-up process

Once you create your lead magnet, make it easy for prospects to access it. Simplify the sign-up process to make it easy for users to access your lead magnet and join your mailing list.

You can add your opt-in form as a popup, on the sidebar, within your content, on your landing page, on the footer, or the header.

Use 1 or several methods to place your opt-in.

The most important thing is to position your opt-in the right way, simplify the sign-up process, and make it easy for subscribers to provide their email addresses.

Take the following steps to create an effective opt-in form:

• Use an attention-grabbing headline
• Choose attractive and professional graphics
• Highlight what the user benefits from downloading your lead magnet
• State that the user will access the giveaway instantly after signing up
• Add a strong call to action

3) Generate traffic

You’ve created your lead magnet and opt-in form. The next thing is to attract traffic to your landing page and get people to join your mailing list.

Target the right people and attract subscribers who will open your emails and engage with your content.

Use targeted advertising. Target people who are already interested in the type of services, products, and content you offer.

Part of the reason your subscribers aren’t responsive is that they are not interested in the type of content or products you offer. That is why you have to target the right people.

Your goal is to bring in quality traffic.

So, use the following methods to achieve that:

• Viral marketing
• Video marketing
• Social media marketing
• Affiliate marketing
• Paid advertising
• Guest blogging
• PPC advertising
• Forum marketing

Pick one marketing method, master it, and monitor results. Stick to effective methods that give you the results you want.

Once you collect emails, nurture leads.

Constantly share interesting content that appeals to your audience and encourages them to read your emails. Create an email series and keep subscribers engaged.

Share relevant content and appeal to your audience’s needs.

If you run out of content ideas ask your subscribers what information they need easy access to or use reputable tools to generate content ideas. Such as HubSpot’s Blog Topic Generator, Ubersuggest, BuzzSumo, AnswerThePublic, Google Trends, and Semrush Topic Research Tool.

Conclusion

Building a responsive mailing list is key to enhancing sales and attracting repeat customers. If you take the steps we covered, you can get more email subscribers, improve your email open rate, boost engagement, nurture leads, build meaningful relationships, and increase conversions.

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