Email marketing remains a vital approach for marketing (and sales teams) across a wide range of industries and business types, and an email marketing platform is one of the first tools added to a marketer’s tool belt for good reason.
Email marketing is still a fast and successful approach to engage and convert leads into loyal consumers. It’s also incredibly cost-effective, with some studies indicating a ROI of up to 4,400%. Simply said, email marketing services exist to simplify the process of email marketing; they include features and capabilities that improve and streamline email communication (among other things), allowing you to find eligible leads, nurture those leads, and close more business.
All of your email marketing activities can be streamlined with email marketing services and tools. Depending on the service, they offer a wide range of functions; nonetheless, they frequently have functionality related to automation, subscription, general email communication, notifications, monitoring, campaigns, interaction with other marketing, sales, and service software, and analytics.
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SENDINBLUE
Sendinblue provides one of the market’s most popular email marketing services. Everything you need to start and track an email campaign is already included. Fill their machine with your material and watch your outreach take off.
Don’t just take my word for it–you can utilize the Sendinblue free forever version right now. You can send up to 300 emails per day and not pay a dime. You’ll understand why it’s so popular once you see how it drives.
This is an advanced platform with all of the capabilities you’d expect and more. You can incorporate live chat into your website and collect new email addresses from visitors who are exploring your store or learning about your brand.
There’s a lot to like. More than 40 customisable themes, easy-to-use workflow features, and an integrated CRM with support for as many contacts as you want.
Sendinblue has everything you need to reach out to more people. They offer a variety of lead nurturing options to assist you in growing your contact list:
• Landing pages. Create actionable and interesting web pages that help you collect leads.
• Sign-up forms. can be placed anywhere on your website to collect user information.
• Facebook ads. Utilize the power of Facebook marketing to generate more leads.
• Retargeted ads. Ads that are very effective depending on a user’s previous online interactions.
Build your list as easily as possible by using eye-catching forms that convert website traffic into subscribers. The Sendinblue interface allows integrating a form as simple as a few clicks.
CONSTANT CONTACT
Constant Contact is an excellent platform for people who are new to email marketing.
Their simple drag-and-drop email builder allows you to quickly design fresh emails that are visually appealing and on-brand—no coding experience is required. Text, photos, videos, coupons, polls, and events may be easily added to any communication.
They also give over 100 pre-built, mobile-optimized templates.
It’s a very friendly platform to work with. People who aren’t “techy” will find themselves creating much more professional newsletters very fast.
You can track the outcomes of your efforts in real time with Constant Contact. You’ll see data for each individual subscriber, as well as anything from open rates to click-through rates.
This is critical–how else would you know which techniques are succeeding and which should be put on hold?
Constant Contact’s main advantage is automation. A lot of the legwork can be automated. You can, for example, send welcome messages to new subscribers and build up drip campaigns based on their behavior.
Constant Contact even provides a 60-day free trial, which is among the finest in the market.
MOOSEND
Moosend is ideal for automating tasks and delivering multimedia, interactive emails.
It is a low-cost email marketing and marketing automation platform with a number of capabilities.
The Moosend platform enables you to quickly and reliably develop email newsletter campaigns, landing sites, and subscription forms.
You can use the drag-and-drop editor to design an email newsletter from scratch, utilizing interactive components such as videos, or you can use one of the pre-made themes. Using the extensive automation features, you may design targeted campaigns for certain subsets of your audience. You can use one of the pre-built workflow recipes or design your own using the drag-and-drop builder.
The reporting and analytics tools provide measurable results, allowing you to make data-driven decisions.
OMNISEND
Ideal for developing bespoke workflows.
Omnisend is a user-friendly platform that provides automation workflows for every level of the customer experience.
The omni-channel functionalities of Omnisend set it apart from other email marketing solutions, giving you more flexibility over how and where you communicate with your audience. You can include email, SMS, push notifications, Facebook Messenger, WhatsApp, and other services in the automated workflow.
If you’re attempting to reach a specialized population that may not respond well to typical email communication, a platform like Omnisend can assist you in creating and managing more tailored, targeted communication workflows. This not only improves your ability to interact with your audience, but it also creates a less disruptive, more personalized experience for your contacts.
When you combine omnichannel capabilities with user-friendly segmentation, you can send the right message to the right person, at the right time, on the right channel.
Omnisend also provides email capture, marketing, and automation workflow templates to help you get started quickly.
MAILERLITE
MailerLite provides all of the fundamentals without any extraneous features.
It’s an excellent choice for anyone looking for a straightforward email marketing service. You’re a designer who doesn’t require a lot of bells and whistles. All you need are the tools to get started with your newsletter or maintain a basic campaign.
It’s also beneficial for groups. Nobody will be frightened by this platform, which implies that everyone will use the essential functions available to them.
The platform still provides capabilities for automation, landing pages, pop-ups, and surveys, so you’re not completely restricted. However, the user interface for each is quite simple and easy.
MailerLite’s drag-and-drop editor makes it simple for anyone to create a high-quality message. Segment your subscribers to improve customization, and use features like A/B testing to optimize your marketing.
I’d recommend MailerLite to anyone looking for easy email software at a low cost.
PABBLY EMAIL MARKETING
Pabbly Email Marketing is an email marketing software that allows you to send mass emails via SMTP or external SMTP. It’s best for sending out large amounts of email.
Pabbly enables unrestricted access to SMTP routing, workflow automation, email scheduling, and much more. You can plan emails in advance and build triggers to eliminate manual follow-up responses using the tool’s marketing automation and autoresponders.
It also provides responsive email templates and a drag-and-drop email editor for simple customization. You may use the email tracking function to track data such as bounce rate, open rate, and click-through rate to enhance your email marketing and campaigns.
HUBSPOT
HubSpot is the marketing automation king, so it’s no surprise that they provide an excellent email marketing solution for any size organization.
Without the need for designers or IT, Hubspot’s application lets you quickly and effectively generate, customize, and optimize your emails.
The automated workflows are where the program really excels. This makes it simple to build triggers for your email subscribers and nurture leads into customers (or whatever else you want them to do).
You may also visualize this using the software’s helpful mapping feature for increased clarity and easier optimization.
Consider it a choose-your-own-adventure excursion for your subscribers. You can have them branch off to experience different, tailored things via email based on the exact activities they take.
The email marketing solution is simply one tool in Hubspot’s Swiss Army Knife. It can be utilized independently or in conjunction with other solutions such as Marketing Hub and their CRM. When combined with those products, your email marketing becomes even more powerful.
Hubspot also features a plethora of pre-made email templates to assist you in achieving your goals. You can generate beautiful emails with their drag-and-drop builder without any coding or development skills.
HubSpot is easy to use, and you can adjust your layout, add calls-to-action and graphics, and change your content and colors to match your brand.
Personalize your emails with their extensive personalisation capabilities to easily increase your open and click through rates. Any information in an email subscriber’s contact data can be used to serve up the most appropriate subject lines, content, links, attachments, and calls-to-action automatically.
Their A/B testing tool is excellent. After you send your emails, use it to go into the detailed metrics to determine which performed better—and why.
AWEBER
AWeber is an established email marketing provider that is both surprisingly inexpensive and incredibly dependable.
However, the straightforwardness of AWeber’s price is where the company truly excels. In point of fact, those with smaller lists stand to profit quite a bit from it (500 subscribers or less).
AWeber is not like other platforms. It includes all of its features with every plan, whereas other platforms add features and capabilities to plans at different pricing points.
AWeber includes all of the standard functionality you’d expect from an email marketing service:
• 700+ pre-made templates
• Email builder with drag-and-drop functionality
• A/B testing
• A/B testing
• Registration forms
• Automation
• Integrations with third-party services
• Subscriber segmentation
AWeber has the highest email delivery rates in the market. They ensure that your material is optimized to reach the inboxes of your subscribers.
GETRESPONSE
GetResponse is more than just an email marketing provider. It’s more of an all-in-one solution with a focus on automation.
And we mean it when we say “all-in-one.”
You’ll be able to acquire a lot of leads, put them in the correct workflows, and turn them into returning customers with tools and features like audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even webinar software.
Autofunnel is a noteworthy product provided by GetResponse. It can be used to build funnels for sales, leads, webinars, and other purposes. It’s completely automatic and simple to use.
Emails, landing pages, exit popups, marketing automation, Facebook advertisements, and ecommerce integration are all examples of funnels. It all depends on your objectives and how you want to structure it. GetResponse, on the other hand, gives all of the tools you need to expand your subscriber list and monetise those contacts.
GetResponse completely automates everything once a consumer enters your funnel. With various digital touchpoints, it’s the ideal approach to guide customers through the conversion process.
DRIP
Drip is a brand-new platform. It is a CRM that provides email marketing for ecommerce enterprises.
Drip is perfect for new ecommerce merchants since it focuses on providing smaller, independent enterprises with the same advanced automation and segmentation features for email marketing as larger ecommerce retailers.
As a result, they’re ideal for emerging brands trying to gain a competitive advantage.
Drip allows you to track vital commerce indicators such as consumer intent and purchase activity.
You’ll be able to distinguish between new and returning website visitors. Drip also allows you to target users who abandoned their shopping carts.
Get into the weeds without hours of data mining–Drip provides solutions that make it simple to target the correct people with timely offers.
Their CRM enables you to reach customers via several web touchpoints, including email. Drip also includes a revenue attribution function that allows you to see which campaigns are truly bringing you money.
Again, this is perfect for online stores.
Drip delivers everything you need to succeed with email marketing, including personalisation features, sophisticated segmentation choices, and extensive analytics.
CONVERTKIT
One of my favorite email marketing providers is ConvertKit.
It’s an excellent pick for all types of creators. Influencers, bloggers, video makers, musicians, artists, and others are all included. This is because their platform focuses on engaging and nurturing your audience through landing pages, ecommerce systems, and membership sites.
You’ll be able to generate leads from visitors to your social media accounts, blogs, YouTube videos, Facebook pages, and other websites.
ConvertKit is a great alternative for those of you who want to develop automated email funnels at a low cost.
You’ll be directed through a simple visual flowchart to set up automated emails.
ConvertKit aggregates all of your subscribers into one list rather than having many lists of contacts. However, you will still be able to tag them manually for segmentation purposes or with auto tags depending on their activity to boost ad customization. That’s fantastic news for creators with large audiences.
ConvertKit is ideal for quickly delivering emails with clean formatting. There are no complicated designs or distracting components in this design.
ONTRAPORT
For organizations with online storefronts, Ontraport provides a full range of marketing automation technologies, including ecommerce functionality.
The visual campaign builder on Ontraport allows you to develop elaborate campaigns to engage your audience. You can build a campaign from scratch or go to the marketplace, where you can choose from dozens of the most typical marketing initiatives, such as abandoned cart nurturing or webinar sign-up and follow-up.
The program also delivers detailed reports to help you understand your pipeline, traffic sources, and conversion timescales.
FLODESK
Flodesk is a low-cost email service that makes it simple to create stunning branded emails.
Flodesk’s email creation tools are intuitive and simple to use for both novices and email marketing specialists. Flodesk functions as a design tool for individuals with strong visual branding, allowing them to create on-brand emails and landing sites.
Flodesk also provides tagging and workflow features to make establishing email automations simple, as well as interfaces with companies like Zapier and Shopify to help you streamline your business.
CONCLUSION
Most email marketing solutions include all you need to create a basic email newsletter, but there are fewer possibilities if you want a variety of top-tier capabilities like comprehensive customization, 24/7 support, and data analysis.
Not to mention, as a marketer, you may want to explore integrating your email marketing service with a CRM to provide you with even more capabilities that can affect your email marketing, as well as other marketing, sales, and service initiatives. However, the best email marketing tool for you ultimately relies on your team’s goals and specific needs; thus, to get started, check the options above as well as the services’ product and pricing sites.
Here’s a recap of what we covered:
• Sendinblue — Best for growing your customer base
• Constant Contact — Best drag-and-drop builder
• MailerLite — Best for the essentials at an affordable price
• Omnisend —Best omnichannel email marketing platform
• HubSpot — Best for automated email marketing
• Moosend — Best for ecommerce
• AWeber — Best value for low subscriber count
• GetResponse — Best for automated lead generation
• Drip — Best for new ecommerce businesses
• ConvertKit — Best for influencers, bloggers, and creators
• Ontraport – For organizations with online storefronts
• Flodesk – For individuals with strong visual branding
• Pabbly email marketing – Best for sending out large amounts of email
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